serpentine variety, most recently from hikes at Soldiers Delight. This is a stone worth keeping from a hiking area that is worth preserving.
The news media loves to talk, fill space, get on the bandwagon, or preferably be the first with a story, but as Paul Harvey used to say, "Here is the rest of the story." Or at least some of it.
The Internet produces a lot of noise. Some of that noise rises above the other noise. Sometimes a story goes "viral" and many of us run to see what the noise is all about.
A look see on the Internet can be as short of 3 seconds, maybe at the same time the viewer is multitasking. This makes it difficult for the bean counters. The Internet is all about ease of use. If that "use" is only 3 seconds, good luck with measuring in the short term.
If you have 30,000 followers on the Internet, Twitter or Facebook, what exactly does that translate down to? Depends on what you are trying to accomplish and in what time frame and in what locality.
Measuring is more than counting. Return on investment is cumulative and hopefully compounded over time if you keep your eye on the ball and stay in it for the long haul. You are in it, I gather, for the long haul?
Exuberance is an important element in greasing the wheels and people do want to know that you are passionate about what you do. So get on the bandwagon, strut your stuff, but don't be just part of the noise, show that you are rock solid. Produce something, support something, protect something that you will be proud to tell your grandchildren about.